New York City Subway App

Brief

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Project Brief

New York City will be launching a new app in support of its new system called OMNY that will include the new mobile ticketing system. They have asked you to create an app that might include some of the following features: ticket purchases, adding a bank account or credit card, way-finding and mobile ticket redemption (via QR code or NFC and reader). These features may or may not be necessary for the app and are subject to your discretion to include, disclude or develop new ones. Let your users decide.

Demonstrate your ability to think through each part of the experience, consider customer needs and types, create journey maps, app architecture, design language systems, and a new aesthetic style.

Requirements

Image Formats

PNG, JPG, GIF

Dimensions

2400px × 1800px

File Size

less than 5MB

Submission Guide

Whether you’re an experienced designer or simply trying to break into the field, your portfolio matters. Your goal is to create a lasting impression on a potential employer with a simple glimpse into your work and brand. Each project has a different story and your portfolio is the place to demonstrate your credibility and understanding of the design process.

The following Template will serve as a blueprint for how to submit your project. Read through the file carefully as it will give you tips to submitting a successful project. Here is a sample of what your project might look like.