Joseph  Ani

March 2020

New York City Subway App

Contact

Skills

  • App Design
  • Prototyping
  • User Research
  • UX Design
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Challenge

Problem

Create an efficient means for commuters to pay seamlessly and the conveniently access train stations and buses in New York.

Insight

1 million plus OMNY taps in 20191 City agencies care about reducing single use plastic by 95%2 80% of OMNY customers use digital wallets3 People want to keep track of their travel history4 87% of transport agencies have implemented or are implementing mobile ticketing5

Solution

We believe providing a mobile app will help to reduce anxiety of customers frustrated with malfunctioning machines and lack of purchasing locations.

Process

Thinking through the motivations of the user's a synthesis from the cluster of insights gathered warranted the process of using a paper prototype to create the user journey.

Design System

Using most of the colors of the New york city flag inspired the design of colors.

It's not goodbye, it's see you later!

We have decided to sunset our Dream Projects Career Coaching service until we can properly devote our time and attention to this space. We feel passionate about helping young designers achieve their dreams and know that building a great portfolio is the first step. However, it requires a lot of time and attention to each individual and for that we strongly recommend a good career coach.

If you are interested in career coaching services we highly recommend Kelly Milner, she is an experienced recruiter who has worked in the space for many years. We are confident she can help guide you to your next role and career success. You can reach out to her at kelly@kellymilner.com

Dream Projects Team