Jordan Skedgwell

June 2020

U.S. Presidential Election Voting App



  • Branding
  • Product Design
  • User Research



The U.S. Government is creating the first-ever U.S. Presidential Election Voting App. Users must be able to research and compare candidates, submit votes, and view real-time results.


Voter turnout in the US is low compared to many developed nations; in 2016 just 56% of those eligible, voted. Many barriers exist, including participants being unable to attend or access polling locations for a variety of reasons.


Voting is a fundamental human right. I sought to deliver a design solution that enables participants to cast an informed vote using a platform that meets their needs and suits their schedule.


I reviewed the barriers that contribute to low turnout, and completed user research to better understand the needs and wants of participants. I attempted to create a design solution that lessened the influence of those barriers and that fulfilled the human need to be informed and desire to be feel empowered. The personas I created reflect contemporary US society, and communicates their preference to engage in politics through a voting platform that meets their lifestyle, environmental and physical needs. I discovered that it was important to deliver a platform that users believed was secure and simple to use.

Design System

It was important to deliver an experience and product that would be usable by all members of society. This involved applying font sizes and colours that aligned with WCAG recommendations and copy that reflected Federal Plain Language Guidelines. Touch targets are a minimum size of 48px, and simple interfaces present information and suggested actions in a clear and logical format. The lock icon in the menu bar is intended to communicate a sense of security. Users can adjust language settings using the menu on the right side of the menu bar. Illustrations are from Unsplash. The bold shade of blue is taken from the .gov style sheet, and is intended to deliver a recognisable experience for users. I love to see people empowered to make informed choices about their lives, and a voting platform that reflects contemporary society could support that.

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