Runner Up

June 2020

U.S. Presidential Election Voting App

Designer

Jami No

Skills

  • App Design
  • Prototyping
  • User Research
  • UX/UI
Scroll

Challenge

Problem

During this ongoing pandemic we are faced with a critical issue, how to keep voter's safe while increasing voter turn out in the 2020 Presidential Election. Existing friction that cause "chronic non-voters" will be made worse during the ongoing pandemic.

Insight

Through research, I found that compared to other developed nations, the U.S has one of the lowest voter turn outs. The risks of voting in-person during the pandemic might exacerbate this issue while many people cite mail-in voting options as inconvenient. We need another solution to ensure votes.

Solution

A mobile voting app will increase voter turn out by keeping Americans safe while taking away some of the existing friction that cause "chronic non-voters". The app will also provide unbiased information so voters can feel up to date and informed so they feel prepared to vote.

Process

First, I conducted generative research. I found that in 2016, 60% of Americans eligible to vote did not, Some of the reasons cited for not voting included "not convenient", "no time", "don't know candidates", "not registered". This research lead me to believe that users would benefit from being able to vote through their phones. I conducted some interviews to find out how users feel about voting on a mobile app as well as how they might interact with it. I found that users were open to voting through a mobile app especially during the pandemic and they found it more approachable than mail-in voting as well as convenient. Safety and risk of being hacked was a concern.

Design System

For color, I took inspiration from the red, white, and blue that represents the United States. I utilized shades of blue to keep the visuals calming while not distracting and UI elements were rounded to give a softer feel. Simple tab navigation with only three navigation points were used to keep things simple. Overall, I wanted to keep the design accessible and simple for a wide demographic of backgrounds and ages.