Winner

June 2020

U.S. Presidential Election Voting App

Designer

Thaymisan Cavalcante, Kendall Henderson

Skills

  • Interaction Design
  • Prototyping
  • UI Design
  • User Research
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Challenge

Problem

Voters turnout is high in almost every country. One of the reasons for low voter turnout is that there is only one way to vote: by going to the voting booth which can take a huge amount of time and effort. Often, young people don’t know what exactly to bring when voting or why that even matters.

Insight

Through research we found out that there is a significant lack of knowledge about how exactly the government works, and, therefore, how their vote actually matters. Voters also don’t live near their polling station, so it gets hard to commute there.

Solution

The TODAY app was born to make your life easier. Now, you can vote from the convenience of your home within less than 5 minutes. You will be able to have an overview of your candidate and choose our next president.

Process

Voting in the United States today is more important than ever. All that is happening within this nation and world, all eyes will be on the upcoming US election. When researching about the voting system we found out that users don’t have much knowledge which draws them away from voting. To drift away from the old mail-in ballot, designing an app that would be easy to use, navigate, view candidates on both parties, see real time polling stats and most importantly vote! We started by understanding how voting works and whats need to become a registered voter, then moving on to how the user will engage in learn about the candidates. What they will look for when researching a candidate on google. Searching their background, government position, and key points they highlight on their campaigns tour. Voting now will be easy for the user once they are ready to make their decision as the voting button will be located right in the candidate profile.

Design System

Since the app will be used mainly for voting, accessibility was on top of our minds at all times. We decided to choose black, white and grey as the primary colors to resemble a newspaper but avoid the biases that stem from mainstream news channels. Red and blue were used as secondary colors mainly to highlight each candidate party. All of our buttons have a slightly grey border to add more contrast. The typography is very clean, modern and legible. All UI components are reusable and follow the same structure and standards.