Runner Up

October 2019

Squarespace Studio

Designer

Amanda Anindya

Skills

  • Prototyping
  • UI Design
  • Web Design
Scroll

Challenge

Problem

For freelance and independent photographers, finding clients can be difficult but these are the people that clients who don't want to deal with agent fees wants to work with. This app is created to cater both the needs of clients and photographers.

Insight

Most clients tend to search for agencies and the only way for photographers to get noticed is through independent account on Social Media such as Instagram or portfolio websites like Squarespace.

Solution

This app lets clients discover photographers from their Squarespace website portfolio so they can communicate and work with them directly with transparency.

Process

Clients should have a Squarespace account to use the app however, accounts for clients and artists are different where clients will show reviews and how the projects are implemented in their business (or other needs) while artists (in this case, photographers) shows their skills and assets that is accessible in their Squarespace portfolio website in photography and gives end product that suits the customer needs. Clients will then create a project brief by typing in details and clicking categories for faster data input. After client choose the photographer, they can discuss about budget, timeline and other details in the build-in chat system in the app. For ease of mind on both ends, clients will need to pay for the first half of the agreed fee before they start the project (no refund) and pay the rest after they receive the end product. Client can give feedback and track the progress of the project in app.

Design System

Using style that is similar to Squarespace: Simple and Bold to show the relevance of the app to Squarespace. The minimalistic colours of white and black are classic, never-ending but bold in contrast. Since the product being offered is photography, using black and white can shift the focus of the audience to the photos than anywhere else and still having clarity in the text by using Helvetica Neue so the audience don't lose focus in the written detail either.